Letícia Santos de Lima, at Climate Information Integrity Summit in Brazil
ICTA-UAB researcher Letícia Santos de Lima will be a key speaker at the Climate Information Integrity Summit, a major international event focused on combating misinformation and strengthening the global climate information ecosystem. The summit takes place in Brazil at a critical moment, as the world prepares for COP30.
Letícia Santos de Lima will participate in Panel 3: "Advertising and Accountability: Turning Ads and the Advertising Industry into Allies in Support of Information Integrity", which will be streamed live at 3:00 PM (Madrid time). This session will explore the crucial role of advertising in shaping public perception of climate change and the need for greater accountability in the industry.
Organized by FALA, the Conscious Advertising Network (CAN), and Climate Action Against Disinformation (CAAD), the summit brings together experts from government, industry, civil society, and the media. The goal is to expose weaknesses in the climate information ecosystem and push for concrete solutions to safeguard information integrity.
As Brazil prepares to host COP30, the summit underscores the urgent need to combat misinformation, ensure evidence-based decision-making, and support sustainable policies. Leticia Santos de Lima's contribution will be key in driving this mission forward.
Her talk can be followed livestream in Youtube
PROGRAM
- 9:30 Plenary 1: Opening Remarks & Overview of the Day
- 10.00 Panel 1: Climate Information Integrity in the Global and Brazilian Context – Challenges and Solutions
- 11.00 Plenary 2: Threats to information integrity on the eve of COP30
- 12.00 Panel 2: Public Policies & Information Integrity – Pathways to support Information Integrity on Climate Change
- 13:00 Lunch Break
- 14:30 Plenary 3: Information and Real World Threats to Scientists and Defenders
- 15:30 Panel 3: Advertising and accountability: turning ads and advertising industry into allies in support of information integrity
- 16:30 Coffee Break
- 16:45 Plenary 4: Lives at Risk: The Impact of Disinformation in the City, Rural Areas, and the Forest
- 17:45 Closing Dialogue
- 19:00 Networking Dinner