Official Master's Degree in Marketing

Ideal student profile

The master's degree is addressed to students interested in obtaining advanced training in marketing management and market research, with the aim of improving both professionally and personally.
 
It is preferable for you to have basic knowledge in marketing and market research, statistics and business economics.

Knowledge

KT01 Describe the theoretical foundations of marketing for designing marketing strategies in conventional and digital contexts.

KT02 Describe the theoretical foundations and models of product and process innovation that impact the design and execution of marketing strategies.

KT03 Identify trends in consumer markets using data analysis tools in a dynamic and competitive business environment.

KT04 Be familiar with theoretical models of consumer behavior to understand customer motivations and needs in different cultural and socioeconomic contexts.

Skills

ST01 Solve marketing problems using conceptual models and tools.

ST02 Design marketing plans for different business contexts.

ST03 Communicate marketing ideas effectively to different audiences, considering cultural, social, and gender diversity and ensuring inclusive, non-discriminatory messages that respect the sexual freedom and fundamental rights of all people.

ST04 Use market analysis tools to identify and understand customer needs in current business environments.

ST05 Implement digital marketing campaigns with inclusive communication free of gender bias.

ST06 Integrate into diverse and inclusive work teams to implement marketing actions in digital and conventional environments.

ST07 Analyze the influence of the media on shaping consumer attitudes and values ​​from a sociological and gender perspective.

ST08 Apply ethical, social, and gender considerations in the marketing decision-making process.

ST09 Use analytical tools to identify opportunities for innovation in marketing strategies.

ST10 Analyze advanced marketing data to support strategic and tactical decisions in today's environments.

Competences

CT01: Propose areas of opportunity for innovation in marketing strategies.

CT02: Lead the conception and execution of marketing initiatives that improve return on investment.

CT03: Develop self-directed learning skills to stay abreast of current marketing trends and practices using available resources and tools.

CT04: Create compelling professional presentations and in-depth analyses for potential directors and investors.

CT05: Design marketing plans that drive business growth with a social, gender-inclusive, and diverse approach.

CT06: Integrate ethical, social, and gender principles into marketing decision-making to ensure responsible and sustainable strategies.