- UAB University Master's Degree
- Credits: 60 ECTS credits
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Beginning of the pre-enrolment period 10/01/2025
See the calendar - Pre-registration period: Open
- Places: 40 places
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Price: €27.67 per credit (EU citizens and non-EU holding an EU residence permit). 2024/25 Academic year.
€75 per credit (non-EU citizens who do not hold an EU residence permit). 2025/26 Academic year. - Language: Catalan and Spanish
- Mode: Classroom-based learning
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Teaching centre:
Faculty of Economics and Business Studies
The digitalisation of companies has affected marketing and data analysis and is a key factor for preparing organisations for this context. The university Master’s degree in Marketing aims to train people in the area of marketing and places emphasis on data analysis and processing.
On the Master’s degree course there are specialist and highly motivated teaching staff who will offer you training in advanced marketing, sociology and consumer psychology topics and in research methods, together with training in digital marketing.
The Master’s degree course takes into account the employability of all students and offers the chance to do a curricular work placement of 250 hours, designing a calendar that will facilitate the extracurricular work placement during the second academic semester and organising a series of extra activities to facilitate this such as talks, workshops and company visits.
If you are interested in learning more about data-based marketing (Big Data or machine learning applied to marketing) and consumer behaviour through neuromarketing, the course offer the chance to take this as an optional module and offers students access to ECO-LAB biosensors (Eye-trackers and GSR or Galvanic Skin Response).
If you are interested in socio-political organisations or sectors the optional model in socio-political marketing which is taught in English will reinforce and reorientate your marketing training to that context.
The city of Barcelona and UAB campus offer students a great context in which to complete this exhaustive training in the world of marketing.
Career options
Testimonials
Work placements
Improving the employability of our master's students is a commitment of the University Master's Degree in Marketing. For this reason, it has this module of curricular Professional Internship in addition to organizing activities that seek to bring students closer to collaborating companies.
The Business Practices module is an optional subject of 10 ECTS that is validated with 250 hours of business practices in companies with curricular agreements signed with the Faculty of Economics and Business. This module aims for the student to know the business reality of an organization, a market or a sector and solve real problems in the area of marketing contributing to business work.
The Faculty has a group of 36 companies with collaboration framework agreements signed to offer internships for Master's students. The master's degree offers a maximum of 25 curricular internship places each course.
Business practices are carried out throughout the second semester (February-May) in the morning schedule determined by the company that hosts the student. The student has a tutor in the company and the person in charge of the Master's internship as a tutor in the Master.
Each company collaborates developing a training plan for the student where the tasks to be carried out during the internship period are specified. The professional practices are adjusted to the following areas:
• Business Intelligence
• Commercial communication
• Digital marketing, e-commerce
• Customer Management
• Market research.
• General support to the Marketing department.
Quality
