Bachelor's Degree in Audiovisual Communication
Knowledge
- To distinguish the main theories of Audiovisual Communication both from a historical point of view and those that are configured and applied at the present time.
- Describe audiovisual media and their aesthetics from a historical dimension.
- Identify the main components of audiovisual language: camera movements, composition and staging, editing, organization of production.
- Recognize the industrial and business phenomena of the audiovisual sector.
- Identify the different types of audiovisual programming according to the different audiovisual genres.
- To analyse audiovisual communication through the psychology of perception and sociology.
- Explain in detail the legislation that applies in the field of Audiovisual Communication in the Spanish and European context.
- Demonstrate mastery of oral and written Spanish and Catalan in audiovisual communication.
Skills
- Research to develop a practical or theoretical work with a scientific basis in the field of Audiovisual Communication.
- Competently use the technologies and languages of audiovisual communication in the construction of discourse.
- Adapt one's work capacity to the different work environments existing in Audiovisual Communication.
- Apply the psychology of perception and sociology to audiovisual content to make it more effective communicatively.
- Discuss the legal framework that affects a certain audiovisual product and content.
- Integrate oral and written Spanish and Catalan into an audiovisual product.
Competences
- To introduce changes in the methods and processes of the field of knowledge of Audiovisual Communication in order to provide innovative responses to the needs and demands of Society.
- To devise films, radio and television programs and all kinds of audiovisual projects in both the field of fiction and non-fiction.
- Apply narrative and expository skills specific to audiovisual content.
- To evaluate projects in the field of Audiovisual Communication according to their social and environmental impact.
- Build content based on audiovisual technology, acting ethically responsible and with respect for fundamental rights and duties, diversity and democratic values.
- Assess the ability to communicate and persuade audiovisual content to build loyalty among different segments of the public.
- To determine whether audiovisual products comply with the code of ethics that applies in the field of Audiovisual Communication.
- Communicate using Spanish and Catalan in a non-sexist and non-discriminatory manner.