ICTA-UAB's new institutional video
We are excited to share with you our new institutional video, a key piece in our ongoing transformation that expresses ICTA-UAB’s renewed vision, research framework, and values in a way that is contemporary, relevant and evocative.
The project was developed in collaboration with the Catalan video production agency Quepo to provide the center with a compelling and engaging way to present itself—to the scientific community, to society, and to the world.
Rather than a conventional institutional video, we opted for a more conceptual and visually engaging approach—one that not only conveys the nature and breadth of our research but also resonates on an emotional level.
It forms part of a broader rebranding effort, which we officially launched in July 2024, reflecting ICTA-UAB’s growth, impact, and scientific excellence over the last decade. At the heart of this transformation is our new tagline: «Brave Science for a Changing World».
In times of unprecedented environmental and social challenges, bold action is not an option—it’s a necessity.
At ICTA-UAB, we believe that science must rise to the occasion. We challenge the status quo, demand accountability, and push the boundaries of knowledge to drive real-world change. As a leading environmental research institute, we generate cutting-edge, strategic knowledge to advance strong sustainability.
Our work bridges natural, socio-economic, and engineering sciences, ensuring that research is not just innovative—but impactful.
- 🔬 Pioneering interdisciplinary research
- ⚖️ Commitment to society and equity
- 🚀 Brave solutions for a sustainable future
- 📢 Holding decision-makers accountable
We invite you to watch the VIDEO and see how it brings our mission to life: