Ads from a specific brand

1. In the search engine.  To search for television ads go to advanced search. In the first drop-down select Subject and type "publicitat". In the second drop-down write the specific brand you are looking for. Finally as a type of material select "Video/Film". In the image you can see how to look for Cuétara brand ads:



The result of the search will be DVDs located on the 2nd floor of the Communication Library  and beginning with the call number 659.1

To search for radio ads do the same search but as a type of material choose "Sound recordings".

2. At the Communication Library and General Newspaper Archives you will find commercials on the 2nd Floor  (see the map with the collection).

a) TV commercials:

• DVDs. You will find television commercials on the topographic DVD 659.1 [a single commercial] and DVD 659.1 (082) [a compilation of commercials]
• UAB Databases:
  • Adforum. 180,000 ads in all types of media (but especially television) from more than 110 countries since 2000. Extensive search options (geographical, date, agency, brand, etc.)

b) Radio commercials: They are sorted with the call number CDM 680.

c) Print

• CD-ROM. Use the Search engine to locate the call number.
• Advertising journals. In journals such as CTRL : control & estrategias, Control or Anuncios you can find specific ads.
• UAB Databases:
  • Lürzer’s Archive. Ads from International press and television since 1984. They can be downloaded. Extensive search options.
  • Adforum. 180,000 ads in all types of media (but especially television) from more than 110 countries since 2000. Extensive search options (geographical, date, agency, brand, etc.)

3. At the Internet

• In the page Virtual advertising galleries you will find some databases and webs where you can search by brand
• Anuncios del año. Yearbook of the magazine Anuncios. Presents all campaigns performed in a year