| Subject | Credits | Type |
|---|---|---|
Strategic planning of digital communication |
9 ECTS |
Obligatory |
Creativity applied to the digital field |
6 ECTS |
Obligatory |
Digital marketing |
9 ECTS |
Obligatory |
Digital communication campaign |
6 ECTS |
Obligatory |
TCS.Gen.modul 2. 2nd block
| Subject | Credits | Type |
|---|---|---|
Fundamental principles of research into digital communication |
9 ECTS |
Obligatory |
Itinerary
The Master's degree in Strategy, Creativity and Digital Marketing Tools can be taken in two ways:
- Register for the complete Master's degree
- Register for the postgraduate diploma in Strategy, Creativity and Digital Marketing Tools and, once passed, register for the second block of the Master's degree.
Related programmes
Graduate Diploma in Strategy, Creativity and Digital Marketing (Virtual)
Course in Applied Creativity in Digital Environments (Virtual)
Course in Digital Marketing (Virtual)
Course in Marketing Data Analysis and Statistical Tools (Virtual)
Course in Research using Data Bases and Documentary Resources (Virtual)
Course in Strategic Planning in Digital Communication (Virtual)
Specific skills
KT01: Define fundamental concepts, models, tools, and methodologies of digital marketing; from strategic planning to campaign execution and measurement, including creative processes, market research, and the application of digital technologies.
KT02: Identify the process of designing and executing comprehensive, effective, and personalized digital marketing strategies in the form of advertising campaigns: environment analysis, opportunity identification, objective definition, audience segmentation, channel selection, and optimization based on results.
KT03: Describe creative processes and different idea generation techniques, and their application to digital marketing in the form of innovative concepts, campaigns, content, and user experiences.
KT04: Interpret academic research concepts and methodologies, as well as bibliographic resources and statistical data analysis, for the rigorous development of scientific research.
ST01: Prepare communications, clearly, concisely, and persuasively, about complex ideas and concepts for both specialized audiences and more general publics.
ST02: Produce a wide variety of digital content (texts, graphics, videos) adapted to different platforms and formats, and evaluate their impact.
ST03: Critically and creatively analyze the identification of problems, generation of innovative ideas, and development of original and effective solutions, adapting to the constant evolutions of the digital field.
ST04: Apply a wide range of digital tools and research techniques to collect, process, and transform large volumes of data into relevant information.
CT01: Develop comprehensive digital communication plans, from the research and planning phase to execution and result measurement.
CT02: Generate original and disruptive ideas, transform them into concrete and communicable concepts, and adapt them to the real needs of the market and the latest technological trends.
CT03: Conduct rigorous and systematic research, applying appropriate methodologies and techniques to obtain relevant information, interpret it, and make informed decisions.
Title obtained
Lifelong Learning Master's Degree Strategy, Creativity and Digital Marketing