Master's Degree in Strategy, Creativity and Digital Marketing (Virtual)

Have you studied or do you work in marketing, advertising, communication, design, business etc. and do you want to learn to develop effective communication strategies in digital environments? Do you have a personal project or brand that you want to make more visible, make contacts, capture clients and monetise it? 

The master’s degree in Digital Strategy and Creativity is a pioneering programme. Since 1997 we have been training experts in digital communication with active professional from reference companies in the sector.  

The course is organised in two academic years:  

• Year 1: Postgraduate. You will learn all you need to become an expert in digital communication and you will apply your knowledge in a digital communication campaign which you will carry out for a clients with a real commission. 
• Year 2: Master. You will study min more depth the topic of your choice for carrying out a research project which you can then apply in your professional environment or as a letter of presentation which will accredit you as an expert in the field. 

The postgraduate course in DSC is one in which you will work alongside other national and international students, and is based on practical learning and methodologies for real projects. You will also have the opportunity to do a company work placement. The course has the guarantee of the UAB, recognised among the best Spanish universities in the international rankings. 

Career opportunities

Some of the professional opportunities offered by this permanent training master's degree are:
- Community Manager
- Creative/Art/Manager in digital projects
- Digital Brand Manager
- Digital Project Director
- Multimedia Art Director
- Teacher
- Entrepreneurship and New Business
- Head of the advertising/communication department of large portals
- Head of eCommerce projects
- Interactive Project Manager/account executive in digital agencies
- Researcher in digital communication
- Online media planner
- Digital Planner or online project planner
- Product Manager of a web company
- Multimedia Producer
- SEM/SEO Analyst
- Social Media Analyst
- Marketing technician managing a company's website

Internships

Students can undertake extracurricular internships managed through the Employability Service.
During the program, they have the possibility to access an agreement to carry out extracurricular internships in companies. Although there is no fixed job bank as such, thanks to the long trajectory of the program and the prestige of the UAB, internship offers constantly arrive from companies and agencies where professors, former professors, or alumni work, or directly from local companies (generally from Catalonia) that contact us directly interested in hosting students for internships.
The program coordination strongly recommends that students undertake internships, as the goal is to apply the knowledge acquired during the course in a real work environment, as well as to introduce themselves to this work world and understand its reality from within.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual

Contact

Eduard Bonet

Phone: 935812865

Additional information

https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online

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