- UAB Specialisation Course
- Code: 4859/2
- 2nd edition
- Modality: Onsite
- Credits: 5 ECTS
- Start date: 01/05/2025
- Finish date: 31/05/2025
- Places: 14
- Orientation: Professional
- Price: 3000 €
- Teaching language: English
- Location: Fordham University (NY)
This course, with a 100% international orientation in New York, offers an interesting duality that complements from, on side, the opportunity to study for a week at an American university and on the other, to live a professional immersion experience with the aim of learning first-hand the work methodology and its application in real cases of international communication agencies.
Their professionals show us how a communication strategy is developed according to relevant cases in disciplines such as: corporate communication, branding, healthcare, research intelligence, among others.
Throughout a week (Monday to Friday teaching, weekend free time) students can live an academic and professional immersion experience in the city of New York (USA), where they will discover the skills required to achieve successful professional development in communication. This itinerary also includes conferences at communication agencies, as well as international organizations to learn about their work methodology and success stories.
PROVISIONAL Scheduled dates for ON-SITE teaching in NY: May 12-16, 2025
IMPORTANT: you should not make any flight or accommodation reservations until we have full confirmation of the participation of the minimum 10 members required to carry out the program. Once we have the confirmations, we will proceed to inform the enrolled students directly so that they can proceed to organize reservations.
Rest of the course time: readings, tutorials, live sessions for case resolution, student work time.
Through professors from the internationally renowned Fordham University, on its Lincoln Center campus, students will have the opportunity to learn about the latest trends in communication and work methodologies, essential tools for training from a global and international perspective, obtaining a participation certificate issued by Fordham University.
- Current trends in marketing communications and the dark side of consumer behavior
- Consumer-brand relationships. Brand management
- Sponsorship and Communication. Principles and practices
- Mindful leadership
- Agencies and communication
- Communication strategies
- Case histories and company visit
- In advertising/communication agencies
- In communication departments of private companies and organizations
Their professionals show us how a communication strategy is developed according to relevant cases in disciplines such as: corporate communication, branding, healthcare, research intelligence, among others.
Throughout a week (Monday to Friday teaching, weekend free time) students can live an academic and professional immersion experience in the city of New York (USA), where they will discover the skills required to achieve successful professional development in communication. This itinerary also includes conferences at communication agencies, as well as international organizations to learn about their work methodology and success stories.
PROVISIONAL Scheduled dates for ON-SITE teaching in NY: May 12-16, 2025
IMPORTANT: you should not make any flight or accommodation reservations until we have full confirmation of the participation of the minimum 10 members required to carry out the program. Once we have the confirmations, we will proceed to inform the enrolled students directly so that they can proceed to organize reservations.
Rest of the course time: readings, tutorials, live sessions for case resolution, student work time.
Through professors from the internationally renowned Fordham University, on its Lincoln Center campus, students will have the opportunity to learn about the latest trends in communication and work methodologies, essential tools for training from a global and international perspective, obtaining a participation certificate issued by Fordham University.
Contents
- Consumer Insights- Current trends in marketing communications and the dark side of consumer behavior
- Consumer-brand relationships. Brand management
- Sponsorship and Communication. Principles and practices
- Mindful leadership
- Agencies and communication
- Communication strategies
- Case histories and company visit
Career opportunities
- In communication consultancies- In advertising/communication agencies
- In communication departments of private companies and organizations
Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Comunicación Audiovisual y Publicidad
Collaborating centres
Fordham University
Contact
Jesica Menendez Signorini
Phone: 935814468