A brand history
1. Search for the brand name by subject on the advanced search of the search engine. You can find books and other documents about this brand. If you do not get results you should search advertising campaigns of the brand that allow you to get an idea of its evolution. For this, check the page Ads of a brand.
2. At the library
a) Databases. There are databases with historical advertising:
- Lürzer’s Archive. Ads from International press and television since 1984. They can be downloaded.
- London International Advertising Award. Compilation of USA television and cinema ads from the 50s to the 80s.
- Adforum. 180,000 ads in all types of media (but especially television) from more than 110 countries since 2000.
b) Journals. Advertising journals can provide information about campaigns and posters or images. They are located on the 2nd floor of the Communication Library in the area of communication journals and are alphabetically arranged.
- Control. It is the oldest journal (1963 -2012). Continued by CTRL : control & estrategias (2013 -)
- Anuncios. (1981--). It includes a yearbook (Los anuncios del Año) where you can find campaigns that can then be extended in the biweekly publication. You can also check this yearbook online
- You can also consult the Old art and culture journals (Marca collection) or ARCA, an archive of old Catalan serials.
c) Newspapers. To find old graphic ads in digital format we recommend Press resources from El Quiosc that allows you to retrieve digitized old press.
3. In Internet
- Centro de Documentación Publicitaria. They have sections like Historical archive and The history of advertising where we can find a history of brands.
- Virtual advertising galleries. Page with historical advertising databases such as Ad* Access.
4. More information
- Communication and Mass Media Complete. Database of journal articles where you can find information on international brands.
- Ad Databases
- Do you have any questions? Contact the library