Brands

23/10/2019

We live surrounded by a surprising variety of brands: distinctive signs that convey endless messages about the authenticity, origin, quality, reliability, prestige and advantages of the products, and that strive to win the attention of the consumer, whispering “Buy me! I am better than my competitors!”

Aware of the influence of brands in our lives, the Communication Library and General Newspaper Archives dedicates an exhibition to them: books, journals and other materials that analyse the elements that make up a brand, study successful cases and recall names, ads and jingles we all remember. We have also wanted to include some critical voices with the power of the brands.

Visit the exhibition at the ground floor of the library. Ask for the list of the displayed materials through the Pregunt@ service.