Gemma Nierga and Ramon Gener will lead a masterclass on La Marató de TV3 a Comunicació

30/04/2019

On May 21, at 11 am, the Aula Magna of the Faculty of Communication Sciences will host a masterclass led by Gemma Nierga and Ramon Gener, presenters of the 2018 edition, on the TV3 Marathon with the goal to publicize the keys to the success of the telemarketing at university students.

The day will begin with a presentation given by Maria José Recoder, Dean of the Faculty, and will continue with the talk of the director of the Foundation of La Marató, Lluís Bernabé, who will explain the project. Next, Jordi Duran, researcher and scientific advisor at the Fundació La Marató de TV3, will talk about transparency and rigor in the process of selecting and monitoring projects funded with the funds collected.

Subsequently, Cristian Trepat, CEO of Entertainment and Culture of TV3, will explain what it represents for TV3 to maintain on its grill, after 27 years, a model solidarity macroprogram for other international televisions. The next lecture, given by Jordi Català, Head of Analysis and Operation of hearings by the Catalan Broadcasting Corporation, will deal with how to design an audience survey of a television program focusing on the practical case of the 2018 Hearing Report.

Camil Roca, creative director of the agency OGILVY Barcelona, ​​will talk about the audiovisual and graphic campaign of the program, and what makes it unique and recognized. Finally, Elisenda Escriche, a cancer patient of breast cancer and part of the graphic campaign of La Marató, will explain his experience and involvement with the project and will open a turn of words.