Seminari - Sascha Kraus

Sascha Kraus (Free University of Bozen-Bolzano) will present his research “The Role of Entrepreneurial Orientation in Family Firms." 

Abstract:
The presentation will examine the key factors that contribute to the success of family businesses, focusing on how entrepreneurial behaviors, governance, and family dynamics influence financial performance. Based on academic research and empirical findings, it will explore how successful family firms integrate innovation, proactiveness, and risk management, while also addressing crucial aspects such as succession planning and family involvement. The lecture will demonstrate how various strategies can be adapted to meet the unique challenges and long-term goals of these businesses. Emphasizing the importance of flexibility and strategic decision-making, it will offer valuable insights into fostering sustained growth and ensuring long-term stability across generations.