Defensa Tesi Doctoral Toni Raurich - IDEM
October, 30, 2023 at 12,30h
in the “Sala de Graus” (B3-012) of the Faculty of Economics and Business Studies (Facultat d’Economia i Empresa) of the Universitat Autònoma de Barcelona (UAB) it will be held the following doctoral dissertation defense:
Google ads attribution. Effects on indirect sales and purchases.
PhD Student: Toni Raurich Marcet
Supervisor: Dr. Joan Llonch Andreu
PhD in Entrepreneurship and Management (IDEM)